High-quality and proper production requires suitable raw material that is up to international standards. Therefore, given the diversity of the products, they are classified in five different categories; the largest of these groups is milk. The raw material required for these five categories is provided from nine different regions in the country. The second stage is providing the material and necessities that include sugar, cooking oil, cocoa powder, stabilizer, and preservatives. The items related to packaging and printing are the third group, which includes paper, nylon, IML containers, and ice-cream containers. The forth category is related to none-production equipment including machinery, technical requirements, facilities and administrative equipment. The fifth category is related to acquiring meat products from ranchers, slaughterhouses, and importers and is one of the most important parts of the meat supply chain.
The BonnyChaw Tehran Company was first registered as a B2B company. BonnyChaw Company began its activities in the field of food services by providing raw material for businesses that require the material for food production. Over time, their activities in this area developed and they became one of the suppliers for the biggest regional companies. The company has branches in eight different regions of the country. Over the years and with the increase in the number of its regional warehouses around the country, these eight branches formed a complex group called "BonnyChaw Iranians.”
Once the activities became specialized, the key responsibility of providing the supply chain was left to the BonnyChaw. In other words, when the nature of the work became more and more specialized the formation of a supply chain became a main responsibility to BonnyChaw and the collection of activities related to sales was allocated to another sector.
Today BonnyChaw is responsible for receiving the products, distribution of products, collection of funds obtained from sales and delivering those funds to the company. Today BonnyChaw owns distribution centers in more than 50 areas of the country and more than 1,200 distribution vehicles delivering the material. All these activities are possible in partnership with over 3,000 dedicated and skilled workers. It should also be noted that the activities of this complex company result in more than a million and two hundred thousand invoices issued monthly (a daily average of 40 thousand.)
Due to the large volume of goods and material that need to be transported and distributed, primary and secondary storage and warehouses are prepared which are located in more than 50 areas of the country. A large volume of goods is transported via trucks from the factory to these main areas, sorted out and finally, transported to warehouses in a less than 6 hours distance from the main warehouse to be eventually passed on in the delivery network. These facilities need to keep an inventory, but there are other places that are a maximum of 3 hours away from the main center, and are supplied on demand. In these places inventory is almost zero.
One of the most important issues to be considered in the supply chain is that the product needs to be fresh. Something that should receive special attention, the low sales volumes, and the distance are two main reasons that cause a concern when a fresh product or material is to be sent to certain areas of the country. To solve this issue, "BonnyChaw" implemented a chain of processes that distributed the material and products to on a daily basis so that the consumers always receive the latest fresh products. In this manner, all SKU's available and produced are equally delivered in all parts of Iran.
- Foreseeing the volume of products for periods of 18 months ahead, 14 days and 48 hours to prepare for the necessary planning and carry out the relevant measures based on the existing needs of the market. (Supply and demand chain planning)
- Sending the schedules and plans prepared for the production facilities in order to take measures expected of the unit
- Receiving and providing transport for the products
- Delivering the products to shopping centers
- Taking the necessary measures to deliver the products to smaller businesses
- Balancing the financial deals with the retailers and delivering the sales revenues to the companies
According to the information available, the BonnyChaw Group delivers about 1,350 tons of products every day and has a wholesale distribution of more than 6 billion dollars on a daily basis.
The BonnyChaw Group provides distribution services in a greater number of days per year as compared to other distribution companies and thus stands ahead of many similar companies. The BonnyChaw group is active more than 315 workdays per year, which is a record in itself.